Shout It From The Rooftops!

You guys, here's my latest press release - it's about offline marketing of your business, and is the first one I've published from my new company, PRISM Online Money. Leave a comment and let me know what you think! -Karla-


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Shout It From The Rooftops!

Wellll, that may not be the Best way for you to get the word out about your new business, but … hey … it just might work …

Here are some methods that we know WILL work, and Very Well!


Marketing By Walking Around

What’s easier? Starting up a conversation about your business, or answering a question? You may not feel comfortable starting up a sales pitch, but if someone asked you, “Hey, what’s that on your shirt?” now you can answer their question and schpiel out your elevator pitch (you do have one, right?) without missing a beat! Use these tools to help others bring the subject up:

Put your company logo, name, and website on

• Hats
• Shirts
• Attache Case
• Portfolio or Notebook
• Coffee Mug
• Gym Bag
• Car Window Stickers
• If your wallet has an outside window, put your business card in it
• Mix your business card in that little plastic thing where you keep your pictures or credit cards – people see you flipping through that all the time

(Elevator Pitch: Imagine you are in an elevator with someone, and you have just a moment to tell them about your business before they reach their floor. What would you tell them in those few seconds that would make them want to stay on the elevator with you to learn more?)


Leave Behinds

At PRISM Online Money, we provide you with customized flyers, business cards, and brochures. Post them on all of those bulletin boards you read while you wait for your coffee or ice cream or do your laundry. There are dozens of bulletin boards within a one-mile radius of your house! Check these places:

• Supermarkets
• Beauty Shops
• Coffee Shops
• Laundromats
• Pet Stores
• Specialty Supply Stores like Fabric Stores, Hobby Shops, etc.
• Internet Cafes
• Your Local EDD / Unemployment Office (hit coffee shops around here, too!)


Tried and True Advertising

Know why we still get postcards in the mail? BECAUSE THEY WORK! Here’s the secret of the postcard: Before people decide whether they will keep it or throw it out, They Have To Read It. Duh! Simple, eh? For those few seconds, you have that person’s undivided attention, and that, my friends, is what it’s all about! At Prism Online Money we give you customized postcards and mailing lists of potential entrepreneurs that are interested in what you are offering!

Know what else works still? Classified ads. Even in 2009, when we live life at the speed of the internet, you still see people sitting with their coffee and reading the classifieds. A well written classified ad will generate loads of traffic to your website! (Yes, Of Course we give them to you!)


Sold!

All good opportunities will have some product that you can give away for free as an incentive to people to check out your website. At PRISM, some of the ones that we love best are travel prizes! Who doesn’t love to travel??! We have weekend getaway certificates that we give to schools and clubs for them to use in their fundraisers and auctions, and whenever we have neighborhood meetings or coffeehouse chats we offer a free weekend getaway as a door prize, or we use some of our week-long vacation certificates as sales incentives (Join tonite and we will Give You a week at an all-inclusive resort in Jamaica!). This is a great way to get your business in front of all kinds of people!

These are just a few ways that you can get the word out about your business other than internet advertising. In other articles we talk about some of the online methods of advertising, both paid and free, that are available to you as well. Remember, the key to the whole thing is getting people curious about what you are offering, and you don’t have to be an internet wizard to do that!

Now get out there and sell, Sell, $ELL, people!


ABOUT THE AUTHOR:
Karla Oakley runs PRISM, where Profitable Residual Income Streams are Made EASY! She maintains an ezine called This Will Work at http://www.openzine.com/ThisWillWork, is available on Twitter (ThisWillWork) and blogs at http://KarlaOakley.blogspot.com. To learn more about her or what PRISM can do for you, visit http://www.PrismOnlineMoney.com and use code “ARTICLE19”.